CES Cru’s “Double OT” is fun. The Kansas City duo have a smooth chemistry that is playful while sharp. The video for “Double OT” plays off their quirky style with a video splashed with colour filters and shadowy shots. The treatment works well with the out of touch theme. The classic ad shots are well executed and add a dynamic that provides a linking storyline. The rappers transposed with the highly make upped models add a classic hip-hop vibe while not overdoing the misogyny. The mix of silhouetted images and highly stylized scenes can be a bit jarring and mess with the overall flow but highlight director Justin Marmorstein’s editing skills. As a significant departure from the team’s usual visuals, “Double OT” feels natural and sheds a different light on the rappers. While it’s nothing you haven’t seen before it’s wholesome hip-hop. Something that’s rare these days.

By: Sean Watson

Sean Watson has over 15 years experience working in the entertainment industry as a journalist and recording engineer. He is a founding member of Urbanology Magazine, and currently, a senior writer and co-host of The Curb podcast with the publication. He is the founder of entertainment service company, Clockworkninjas (CWN), through which he has launched the Single Girl Problems Podcast with Andrea Bain on eOne Entertainment, produced a weekly video freestyle series “The Massacre” and executive produced the award-winning documentary "Another Decaying Crown".

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