Toronto’s own King Reign recently released a gritty new video for his song “Killer”. The video is co-directed by Paulo Rubio and has already received a lot of attention on the net. It tells the story of a man (played by King Reign) who gets his hands on the infamous Rob Ford “crack video” that is suddenly worth a lot of money. Reign, who describes his upcoming album Sincere by saying every song is a “real story”, certainly delivers with this video.

“I knew I wanted to do something to show the criminal element and how it’s so close to us in at risk neighbourhoods, but I wanted to have a story that is happening right now and Rob Ford was just perfect,” he says.

The song itself has a very interesting and debatable message, which Reign decides to summarize with a quote from Tupac at the end: “The same crime element you’re afraid of, we’re afraid of. Except we live beside the killer.” If this is any indication of the type of music King Reign will be putting out soon then hip-hop fans are in for a treat.

Words By. Patrick Dennis Jr.

Patrick Dennis Jr., also known as PDJ, is a product of the era of limitless potential. Born and raised in Toronto, his diverse interests and talents are reflections of his city’s exposure to all things eclectic and new. Graduating with a degree in media studies from Toronto’s University of Guelph-Humber, Patrick brings with him skills vital to content creators in today’s digital era. A communications and public relations specialist, freelance writer, consultant, event host, podcast creator, broadcaster, and online journalist, he represents a new generation of versatile media professionals capable of doing it all.

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