When the Motorola Moto G 3G came out last year it occupied a great niche for mid-level smart phones. With a price tag under $200 it made sense that certain high end functionality was likely left out. Enter the Moto G 4G LTE, which is the same great device with a few additions that make it a true champion for cost-conscious consumers. Beyond the low price tag, the Moto G 4G LTE has some attractive features that should sway anyone stuck with an old flip phone to finally make the jump into the 21st century.

There wasn’t much that could be added to the highly rated Moto G 3G without drastically increasing its consumer fee. It comes stocked with Android 4.4.3 Kit Kat and a guaranteed update out of the box. It’s still backed up by only a single GB of RAM, which is low by today’s flagship smart phones’ standards, but still enough to make the Android OS operate smoothly and quickly. It has the versatile and tested quad-core Snapdragon 400 processor, which makes it competitive with a number of mid-range phones. The biggest update, however, is the inclusion of LTE support. The faster network speed opens up YouTube streaming and Internet browsing to all new levels on the go. Another major update is the inclusion of a Micro SD slot, which allows for far more storage space compared to the 3G’s limited onboard memory — a limitation that really held it back from becoming a true multimedia device.

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The phone looks and feels great with its interchangeable Motorola shells that allow users to add a touch of colour to the standard back plate. A flip cover serves as an option as well, along with variations with improved grips. The screen is a standard 4.5-inch HD display that boasts 329 pixels-per-inch and presents 720p content crisply. The camera, however, is only 5 MP, which is low in this day and age of mobile photography. Despite the low count, it still manages to get the job done respectably and includes a bunch of useful features like one tap captures, LED flash and panorama shots.

If you’re looking for a mid-level smart phone, it doesn’t get any better than the Moto G 4G LTE. Coming in just under $220, it’s a great option for those who can’t justify close to $700 for a similar device. It also makes a smart choice for parents who want to keep their children connected and those who tend to be accident-prone. Motorola has not only proven that smart phones can be functional and cost-effective, it has proven that bigger is not always better.

Words By. Sean Watson