Shortly after landing home in Toronto from a trip to Montreal, designer Spencer Badu is already at his studio working on his 2019 summer collection for his apparel brand S.P. Badu.

“Right now I’m just getting back into the groove of work,” Badu says.

His visit to Montreal wasn’t just any regular degular rendezvous. Badu partnered with Red Bull for its annual music festival to create T-shirts inspired by the merch that artists sell on concert tours.

“I pitched an idea of having on-site screen-printing. We designed four different graphics and then people had the chance to pick a graphic and then we’d put it on a T-shirt right away,” Badu says.