Rhapsody & Napster’s market share continues to grow
Rhapsody International and parent company, Napster, announced 1.7 million worldwide subscribers to its music streaming service. The subscriber base has grown by 63 per cent in the last year, averaging 8,000 new paid subscribers every day. Users are given access to a library of more than 32 million songs, ad-free.
Now operating in 32 countries, including the United States, Rhapsody recently launched in seven new markets in Latin America, including Uruguay and Ecuador.
“It’s really us and Spotify and everyone else,” says Paul Springer, Rhapsody International’s SVP Americas and Chief Product Officer. “We are focused on making Napster and Rhapsody the best service for music fans without interruption by advertising or commercials.”
The company reported 80 per cent of all subscribers listen to music on their mobile devices while 60 per cent listen to music on their phones exclusively.
Worldwide, a subscriber on average listens to 10 hours of music per week.
Cameron Da Silva