#NowTrending: Billboard and Twitter Team up for Real-Time Music Charts
Twitter and Billboard have officially launched the Billboard Twitter Real-Time Charts. The two companies have teamed up to provide an industry first in music tracking by targeting the most shared songs on the social media platform in the United States and potentially world-wide if successful. The charts will be broken up into two categories, Trending 140 and Emerging Artists.
The Billboard Trending 140 is categorized as an up to the minute rank of songs trending in the U.S., measured by activity circulating within the hour. This same chart can also be filtered to display a live view of the most shared songs over the entirety of the past 24 hours.
The Billboard Twitter Emerging Artists however is aimed at showing the most shared songs on Twitter by up-and-coming artists ranked by the number of times each song was shared over the past 24 hours. Both charts will have weekly summaries on the Top Tracks chart on Billboard.com and in print.
Songs are identified and noted when tweets include links to music listening platforms (Spotify, iTunes) and the hashtags #nowplaying or #np with the song/artists name.
Last month Twitter tried a similar ranking system on its own but eventually shut down its #music app due to lack of popularity.
Cameron Da Silva