Calling all sneaker enthusiasts, the 65th annual NBA All-Star Weekend festivities have landed in the 6ix and Nike’s releasing a whole new range of exclusive kicks from the vault for the monumental soiree. Revving up for the exciting weekend ahead, Toronto’s Nike Loft revamped its entire studio into the NIKEiD Loft to highlight some of the most iconic players of our time.
The clubhouse-like base is a barrage of vibrant pastels with portraits of basketball superstars Kobe Bryant, LeBron James and Kevin Durant showcased creatively throughout room. The loft’s signature 3D ‘416’ sign is now laced with hoop rims while the floor’s new facelift has it looking like a ball court.
Available inside is Nike’s new All-Star pack of signature kicks that include the LeBron XIII, Kobe XI and KD 8 designs. Guests are now able to customize these iconic sneakers in a variety of different colourways using the NIKEiD lab. This includes patterns and prints the superstar athletes have stunted in previous years.
“It’s inspired by the past, customized for the future,” says NIKEiD’s Senior Product Line Manager Jessie Williams.
The gradient Los Angeles sunset from the Kobe VI’s, or even the galaxy design Kevin Durant wore during the 2012 All-Star game in Orlando can now be recreated on any of the three classics to form an elite hybrid.
NIKEiD also pays homage to this year’s Canadian All-Star weekend venue by introducing its limited edition Northern Lights colourways (available in day, noon and night iterations) that sneakerheads can deck out a number of styles on the low, mid and high-top Air Force 1s in. The material is also available for the All-Star collection, however, only on select parts of the shoe and not the entire upper part.
The array of colours, material and design patterns offered seem almost endless when crafting the perfect sneaker masterpiece. Luckily, customers can schedule one-on-one appointments online and arrive at the loft where NIKEiD designers will walk guests through the process of bringing to life the sneaker that best represents their lifestyle. That could mean incorporating the best footwear technology into a design for athletes or developing a colour scheme for everyday swag.
An added bonus to purchasing a customized pair of NIKEiD sneaks this All-Star weekend is that guests will also receive a complimentary pair of gold or silver shoelace tips along with matching lace emblems with the option of several etchings displayed on the face such as ‘TORONTO’, ‘416’ in honour of the city, or ‘1982’ commemorating the anniversary of the Air Force 1s.
For guests who give the loft a try this weekend, their dream will become reality four to six weeks following the NIKEiD session, when their custom designed shoes arrive in the mail.
To register for an appointment visit Nike.com/Toronto.
Photos By: Sadé Powell © Urbanology Magazine