New Armani beauty collection is for the everyday woman
Actress Lupita Nyong’o gets on board as face of makeup line
It’s all about the brows this fall. Building off a recent trend among many celebrities, Giorgio Armani’s new beauty line, aims to have the everyday woman master the art of a natural brow with the Eye and Brow Maestro. The multi-purpose compact kit not only adds bold brows, but also can be used as a contour to naturally define the cheekbones for a bold look, as well as shape the hairline and triple as an eye shadow.
“When you’re creating for consumers you need to create for everyone. Everyone is beautiful to Armani, and his quote is, ‘being beautiful is being yourself,’ and that is very important within our brand.” – Becki Bertucci, Makeup Trainer, Giorgio Armani
“Originally the makeup was created for the runway, then later for consumers,” explains Becki Bertucci, regional makeup trainer for Giorgio Armani. “When you’re creating for consumers you need to create for everyone. Everyone is beautiful to Armani, and his quote is, ‘being beautiful is being yourself,’ and that is very important within our brand.”
Also part of the new line is Armani’s Luminous Silk Foundation and Fluid Sheer, which provides that coveted runway glow without drying the skin or leaving behind oily residue. The foundation/sheer, which boasts Oscar-award winning actress Lupita Nyong’o as its global face, can be used to compliment one of the season’s trendiest looks: daring smoky eye, natural contour and soft rosy lip.
Giorgio Armani seems to thrive on making women feel confident, edgy and natural. His fall/winter beauty line does just that.
Words & Photos By. Aliecia Brissett