On “Success (Keep On Rising)”, Los Angeles rapper E Reece links up with fellow LA singer Jimetta Rose for a song that doesn’t fit the stereotype ascribed to a good amount of today’s hip-hop music.

Not all of the genre’s music is solely focused on money and fame. These two artists remind us of that.

The LA emcee details his journey spanning from his adolescence in Maryland to his life as an adult out west, stressing the importance of hard work and persistence in all his endeavours.

With this record, the LA emcee details his journey spanning from his adolescence in Maryland to his life as an adult out west, stressing the importance of hard work and persistence in all his endeavours.

In the Jason Frerking-directed music video for this uplifting song, we see a young boy consuming E Reece’s positive message through a television show, proving that media programs can, in fact, be used as constructive forces when it comes to motivating the youth to avoid the world’s ills while pushing for their dreams.