Beats Music launches new in-app purchases to boost sales
Beats Music will be offering an in-app purchase, making it easier for users to sign up.
The app launched 100 days ago and expectations have fallen short. Though the change to offer in-app purchases makes it easier for users, it means Beats has to give 30 per cent of sales to Apple.
Subscriptions for the service can be purchased for $9.99 a month. A subscription gives users access to a library of over 20 million songs, which can be streamed on demand. The service also has features, which suggest songs for the user based on listening habits and feature playlists from music professionals.
Beats hopes the service will able to compete with Spotify, which currently has over two million subscribers in its two-and-a-half year life.