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Samantics

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Samantics is a weekly column, written by columnist Samantha O’Connor, highlighting and discussing the Toronto hip-hop community – the talent, the identity, the events, the slang, the industry and all things in between.

“When does a trademark become a gimmick and is there a difference?” That question was asked by ELLE Canada’s Features Director, Kathryn Hudson, during…

The thing about the Toronto market is, it’s small, very small; the hip-hop industry is, in all honesty, broken down into a few media…