Beyond the Specs is a weekly column written and crafted by Urbanology Magazine’s Associate Editor Noel Ransome. Its aim is to serve steady translations to the PR speak that drives two commerce driven worlds: the tech and gaming industries. It’s about the products we use on a daily, the nameless faces that provide them and challenging the status quo through those that defy the stereotypes of the game. Using personal experiences combined with the past, present and future of both industries, Beyond the Specs starts the dialog that begins a conversation. Join in by reading each week and direct any comments, ideas or feedback to beyondthespecs@urbanologymag.com