The production team Sticky Blood, consisting of Andy Nicholson and Jamie Shield team up with upcoming rapper Ajay Carter, for the hard hitting title track of their EP I.D.
Quite the contrast from the laid back, melodic lead single “Professional,” on “I.D.” Sticky Blood hits listeners with an uptempo, dancehall reggae influenced beat, that is matched by the rapid fire delivery of 16-year-old Ajay.
The young emcee sounds at home over the Sticky Blood production and if not for mentioning his age in his second verse, you’d think based on his flow and cadence that he were a little bit older. Directing the video themselves, Sticky Blood keeps things simple with visuals of Ajay rapping in front of the U.K. flag as well as in a tunnel, keeping the focus on the rapper.
From the lead single “Professional” to “I.D.” Nicholson and Shields have shown versatility in their approach to production and do well in finding artists to collaborate with that bring out the best in their music.