Award winning and multi-platinum artist Kardinal Offishall has joined the Universal Music Canada (UMC) A&R team as a Creative Executive Director. In his new role with UMC, Kardinal will help uncover and develop Canadian artists. Born and raised in Toronto, Kardinal, known as Canada’s ‘hip-hop ambassador’, is considered one of the country’s rap music pioneers. As a successful artist with hit singles and critically acclaimed albums, Kardinal will work directly with the UMC’s marketing, promotion and communication teams bringing his expertise to the table. The leading major label already boasts an impressive roster of artists that includes Drake, The Tragically Hip, Hedley and The Weeknd, among the others. Cameron Da Silva
Cameron Da Silva has always envisioned himself being apart of the ever-changing world of journalism. Currently completing his third and final year at Humber College in the Journalism Print and Broadcasting program, Cameron has been a writer and Biz/Tech section editor for the school’s newspaper, The Humber Et Cetera since September 2012. He published articles on a weekly basis and built contacts in the business and technology world. He has been able to combine his passions for reporting and hip-hop music by joining #TeamUrbanology as an intern in September 2013. Cameron has enjoyed his time covering concerts by some of his favourite artists like Joey Bada$$ and Mac Miller and has also opened his eyes to a new genre of reporting.