Advertisers want to invade your Instagram timeline and take advantage of its 200 million-plus users. The company, owned by Facebook announced that ads would start appearing on the site in Canada, the United Kingdom and Australia.

They began sponsored posts last year in the United States with companies like Ben & Jerry’s, Levi’s and Taco Bell. Instagram had already been placing sponsored ads in the streams of U.S. users since last year, which was the first time they monetized from their website. Up until that point, it remained add free only showing content from the users they follow.

The new ads will target users based on their user following and which photos and videos they like, as well as interests and “basic info” gathered from Facebook profiles.

Cameron Da Silva