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About Samantics

Samantics is a weekly column, written by columnist Samantha O’Connor, highlighting and discussing the Toronto hip-hop community – the talent, the identity, the events, the slang, the industry and all things in between.
Latest Posts | By Samantics
Why the Toronto hip-hop scene is really just a continuous season of Big Brother
3 years ago

Why the Toronto hip-hop scene is really just a continuous season of Big Brother

I watch TV for a living. My full-time job consists of conducting national coverage of the top reality shows on television. For the second summer in a row, my entertainment …
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I hate the word ‘ego’. Does that mean I have one?
3 years ago

I hate the word ‘ego’. Does that mean I have one?

What is the difference between being egotistical and being unapologetically driven in an industry so narcissistic, competitive and cutthroat? And at what level of confidence is someone considered too caught …
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Hey concert security, what’s your problem?
3 years ago

Hey concert security, what’s your problem?

If you attend rap shows, then I can bet 9/10 of you have had a bad run-in with venue security. And if you’re media, I can bet that the odds …
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Surviving festival withdrawal
3 years ago

Surviving festival withdrawal

Festival season is over. Now what?

How do I go back to real life?

What is real life?

What is my purpose on this planet?

*Hyperventilates*

If you’ve been thrown …
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Gimmicks vs. Trademarks
3 years ago

Gimmicks vs. Trademarks

“When does a trademark become a gimmick and is there a difference?”

That question was asked by ELLE Canada’s Features Director, Kathryn Hudson, during the Fashioning an Icon: The Power …
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Who wants to date a rap writer?
3 years ago

Who wants to date a rap writer?

There’s a reason why most rap writers and bloggers I know are either single or dating each other and it’s our own fault. It has everything to do with the …
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Death Threats Are A Good Thing… For Music Writers
3 years ago

Death Threats Are A Good Thing… For Music Writers

Last month, as part of North By Northeast’s (NXNE) interactive conference, New York’s freelance gawd Ernest Baker and NOISEY’s features editor Drew Millard, who travelled (fled) to Canada off the …
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Heaven on Earth: Why my first European music festival was the highlight of my life
3 years ago

Heaven on Earth: Why my first European music festival was the highlight of my life

Picture Osheaga, on an island beach, on the other side of the world, with the love of your life, where the sun never sets, everything is free and Trap Wiz …
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Big Fish, Small Pond
3 years ago

Big Fish, Small Pond

The thing about the Toronto market is, it’s small, very small; the hip-hop industry is, in all honesty, broken down into a few media outlets, bloggers, promoters, event coordinators, tastemakers …
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What Have You Done For Me Lately?
3 years ago

What Have You Done For Me Lately?

There is this “self-made,” “no handouts,” “I did it all of this on my own,” type of mentality in hip-hop. The romanticized and forever overdone rags to riches story where …
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