It appears the 23-year-old R&B singer and actress Rita Ora plans on dominating the charts this year. Produced by Ora’s current boyfriend, the chart-topper Calvin Harris, “I Will Never Let You Down” is the British star’s fresh new single.

The catchy track now has a music video, which hit over three million views in the first 10 days of its release. While the song is radio-friendly, the video is also eye-catching. Ora shows her sassy side mixed in with some sex appeal.

Being signed to Roc Nation, she can be, and most likely will be, compared to label-mate Rihanna. The two share similar styles and with a Calvin Harris track now on her résumé, people will make the assumption the artist is following in the footsteps of RiRi.

Ora plans on releasing her sophomore album O later this year.

Matthew Anness

Matt Anness jumped into writing for Urbanology Magazine after completing a three-year Journalism Print & Broadcasting course at Durham College. Matt has done photography and reviewed live shows of artists like Elton John, Shawn Desman, Marianas Trench and Down With Webster. To date, Matt has written for The Chronicle (Durham College/UOIT newspaper), made video feature pieces, which have aired on television, and been featured on Riot Radio many times.

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